The challenge
With transaction volume down across the market, Castleford needed seller listings, not buyer browsers. Their existing lead flow was 90% low-intent buyers pulled in by property portals.
What we did
We built a seller-intent content hub around valuation, timing and tax questions, gated a neighbourhood valuation tool, and ran a tightly geofenced retargeting program to homeowners in nine target zip codes with 8+ years of tenure.
The outcome
212 qualified seller enquiries in nine months at $88 each, with 31 listings signed. Organic sessions from seller-intent queries grew 340%.